It really is quite amazing what one can see in Second Life these days. This is a period of unprecedented innovation by all sorts of commercial entities, to whom we should be eternally thankful. After all, only in the past few weeks have we had the first company to launch in Second Life, the first tabloid newspaper to launch in Second Life and now - the first radio station to launch in Second Life!
Channel 4 Radio is also expanding into Second Life, claiming to be the first radio station to be based in the virtual world. Avatars can access the station through virtuallife.tv or listen through a portable virtual radio, and shows will include a dedicated Second Life community show. Channel 4's director of radio, Nathalie Schwarz, said listener interaction is important for the station. "Being the first radio station to launch in Second Life enables us to bring our range of programmes to new audiences who are interested in interactive content."
Just imagine - a radio station inside Second Life! All this time, we have been able to play streaming audio in parcels, and not a soul ever thought to set up a radio station until this auspicious day. I suppose that this is why those such as Ms Schwarz receive sizeable remuneration, and we do not.
I can scarcely begin to comprehend the astounding level of creativity that these forward-thinking individuals exercise for the benefit of we poor benighted avatars. Just think of all of the things which we would not have were it not for the efforts of such folk:
What new wonders await us? Perhaps Playboy will launch the first lapdancing establishment in Second Life. Perhaps Clear Channel will be the first to put up annoying advertisements in public places. Perhaps Chiquita will introduce - and this may seem somewhat peculiar, but bear with me, I am feeling the influence of all these media visionaries - a banana that is also a phone!
I hope that you realise quite how lucky you are to be able to be a consumer in this brave new world - and if you ever considered yourself to have actually created something, I hope you also realise now that you didn't, because it says in the Guardian that someone else was first. Anyway, we are little people, they are big people with expenses and Powerbooks and cocaine and such, and thus it is in the natural order of things that their achievements are noted over our little nonsense tinkerings. My friends, we truly live in an Age of Wonder, which begins anew with every Press Release!